SVP of Marketing (Aging / Senior)

SVP of Marketing

Industry
Aging / Senior
Capital
Corporate Backed
Team Size
85

By the Numbers

167
Identified
49
Vetted
9
Introduced
1
Placed
68
Days

The Challenge

The Senior Vice President of Marketing represents a critical addition to the leadership team, ultimately responsible for developing and implementing a strategic and tactical marketing plan, with a focus on establishing a strong reputation within the healthcare community. This leader will have experience in marketplace or dual-sided network business models, ensuring the simultaneous growth of supply and demand side of the business. Lastly they would have experience developing marketing capability at a growing B2B2C company from the ground up, preferably with experience doing so in the digital health sector.

The Mandate

Attributes
Ideal
Target Audience
B2C / B2B2C in health marketplace org.
Growth Marketing Expertise
Combination of paid and organic channels
Patient / Customer Growth
Created & expanded multiple markets
Brand Awareness
Brand is a trusted name
Player / Coach
Strategic hands-on leader
Team Building
Small team experience of 1-5
Marketing Strategy
Built national strategy from scratch
Quantitative
Uses data to establish marketing strategies
Manages ambiguity
Thrives in a startup enviroment
Cross-Functional Collab.
Integral partner to C-suite and partners
Mission Driven Culture
Builds an empowered culture

We really liked [their] health and insurance experience. [They] are skilled in storytelling and content creation. We could tell [they] were aligned with the mission of the company based off of the first conversation. We feel very comfortable with [them] and believe [they] will be a great thought partner. Their brand experience outside of healthcare was unique and would be a strong asset for the company moving forward.

CEO

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