SVP of Marketing (Aging / Senior)
SVP of Marketing
By the Numbers
The Senior Vice President of Marketing represents a critical addition to the leadership team, ultimately responsible for developing and implementing a strategic and tactical marketing plan, with a focus on establishing a strong reputation within the healthcare community. This leader will have experience in marketplace or dual-sided network business models, ensuring the simultaneous growth of supply and demand side of the business. Lastly they would have experience developing marketing capability at a growing B2B2C company from the ground up, preferably with experience doing so in the digital health sector.
We really liked [their] health and insurance experience. [They] are skilled in storytelling and content creation. We could tell [they] were aligned with the mission of the company based off of the first conversation. We feel very comfortable with [them] and believe [they] will be a great thought partner. Their brand experience outside of healthcare was unique and would be a strong asset for the company moving forward.