A pattern emerging in recent years is the rapid rise of growth hiring as we swing through the Fall and into the New Year. The timing of these pushes is interesting in that historically it's a particularly difficult time of year to grab the mindshare of executives that have revenue targets to hit by the end of the year, and big bonuses looming shortly thereafter. The underlying reason for these clusters is a little harder to determine, but one thing is for sure - the decision about what kind of growth leader to hire to is a perennial question…

So it’s time to play…. This or That!

From a leveling standpoint, if you need someone to…

• … sell, sell, sell, and only sell → Director
• … keep (or build) the sales engine, segment the market, and oversee a few people → VP or Head of
• … turn the existing sales engine into a well-oiled machine, keep the sales process repeatable, and a growing team accountable → VP or SVP
• … open up new markets, own multiple functions that contribute to the top line, have Board accountability and ultimately own the number → C-Suite

From a functional standpoint, revenue-related titles can get fuzzy. So here’s how we think of the functions at the C-Suite level:

• Chief Revenue Officer: owns all revenue generation (sales, account management, new logos, renewed logos and revenue operations). This is a leader who is an operator at heart. They make the engine hum.
• Chief Growth Officer: owns company-wide growth, which includes all aspects of sales that is under a CRO, plus marketing, demand-gen, pricing, market positioning. This is a leader who can put the full picture together from the first brand impression.
• Chief Commercial Officer: owns the commercial strategy. Like the CGO, they see the full picture and on top of that, determine where the company can go next. They usually open up new avenues for revenue and are paired with awesome functional VPs/SVPs who keep the core engine running.

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• Clairity, a breast cancer risk assessment company, appoints Dr. Connie Lehman as Chief Executive Officer (Source)
• Kristin Myers joins Fay Nutrition, a nutrition counseling services company, as Chief Executive Officer (Source)‍
• Health Chain, a FHIR-native health data management platform, appoints Eric Rosow as Chief Executive Officer and Reed Perry as Chief Commercial Officer (Source)‍
• Robert Zdon joins BrightInsight, a digital health solutions platform, as Chief Operating Officer (Source)‍
• Michael Roche named Chief Operating Officer at Drips, a conversational outreach company (Source)‍
• ESO, a software solution provider, appoints Sam Brown as President & Chief Operating Officer and Kristin Agnelli as Chief Marketing Officer & Senior Vice President of Communications (Source)‍
• Jason Miles joins Illuminate, an end-to-end discovery provider, as Chief Commercial and Transformation Officer (Source)‍
• Valerie Mondelli joins DrFirst, Inc, a medication management company, as Chief Commercial Officer (Source)‍
• Helmut Love joins Ziora, an AI-assisted EHR company, as Chief Commercialization Officer (Source)  ‍
• Bryan Humbarger joins HeartBeam, a cardiac medical technology company, as Chief Commercial Officer (Source)‍
• Jonathan Hawkins joins Pivotal Health, an urgent and primary care company, as Chief Growth Officer (Source)

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• Spring Health, a mental healthcare company, is hiring a Vice President, Revenue Operations
• Hims & Hers, a health and wellness company, is hiring a Vice President, U.S. Regulatory Affairs
• Penguin Ai, a generative AI company for payers and providers, is hiring a Head of Implementations - Bay Area
• Cedar, a financial engagement company, is hiring a Head of Strategic Finance
• Parsley Health, a condition management company, is hiring a Lead Backend Software Engineer

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